RAPID PROTOTYPING WITH OXO

Product Campaign

When speed-to-market means coming in first, businesses must be able to ideate, build prototypes, and make final decisions with confidence. That's why it's important to trust the computers that run your business. OXO, the world-renowned manufacturer of kitchen utensils, office supplies, and housewares uses Dell to explore new products and to quickly ideate and craft their products.

As the lead for this project, I lead the team from the concepting phase all the way through doing a simultaneous photo and video shoot.

Credits
Noel Barnes - Creative Director
Joshua Kramer - Associate Creative Director
Peter Hofstad - Copywriter
Sam Akina - Director, Editing
Christie Tomich - Executive Producer
Jules Jones - Producer
My Role
Overall Concept
Strategy
Direction
Notes
Work done while employed at Dell.
Copyright © 2020 Joshua Kramer. All rights reserved.