LATITUDE 12 RUGGED TABLET

Product Campaign

For some users, having a reliable laptop is more than an advantage, it can be the difference between life and death. When they need technology they can count on in the most extreme conditions–hot or cold, wet or dry, rain or shine, the Latitude Rugged is the machine that never lets them down.

As the lead for this project, I lead the team from the concepting phase all the way through doing a simultaneous photo and video shoot in various locations around Alaska including at the top of a glacier. When we say this laptop can go anywhere and do anything, we wanted to prove it.

Credits
Noel Barnes - Creative DIrector
Joshua Kramer - Associate Creative Director
Adran Matte - Photography
Peter Hofstad - Copywriter
My Role
Campaign Concept
Strategy
Direction
Notes
Work done while employed at Dell.
jk_dell_rugged_cover_2340x1316
dell_product_shots_4_2340x1316
dell_product_shots_3_2340x1316
dell_product_shots_6_2340x1316
Copyright © 2020 Joshua Kramer. All rights reserved.