IBM Security

Branding & Digital Experience

Brief

Our users were receiving a disjointed experience from the discovery phase to the actual use of our products. Seeking strategic partners on the marketing side of our division, we utilized the methods of IBM Design and Design Thinking to collaborate on rebranding the entire division.

Solution

A unifying vision and mission statement, brand character, brand elements, and finally, a single point of communication in the form of the online Experience Guide.

Credits

Design Director,

Liz Holz

Creaitve Director,

Joshua Kramer

Designer

Judie Le, Jimmy Dyer