IBM Security
Branding & Digital Experience
Brief
Our users were receiving a disjointed experience from the discovery phase to the actual use of our products. Seeking strategic partners on the marketing side of our division, we utilized the methods of IBM Design and Design Thinking to collaborate on rebranding the entire division.
Solution
A unifying vision and mission statement, brand character, brand elements, and finally, a single point of communication in the form of the online Experience Guide.
Credits
Design Director,
Liz Holz
Creaitve Director,
Joshua Kramer
Designer
Judie Le, Jimmy Dyer
Connect
Résumé
Social