Iowa Field Generals

Sports Branding

jk_IFG_header_2340x1316
jk_IFG_3_away_close_2340x1316
jk_IFG_4_compare_2340x1316
jk_IFG_5_away_white_2340x1316
jk_IFG_1_overhead_2340x1316
jk_IFG_6_trio_2340x1316
jk_IFG_9_winter_merch_2340x1316
jk_IFG_10_pattern_2340x1316
jk_IFG_11_summer_merch_2340x1316
jk_IFG_12_motto_2340x1316
jk_IFG_7_Logo_v3_2340x1316
jk_IFG_8_colors_2340x1316

About

A self-initiated project in which I wanted to create a pro-American football team from scratch. I chose my home state of Iowa, which has no professional teams. From there I wanted to utilize my custom-made typeface "Hardin" for the project. The result is an homage to the hard-working heartland farmer.

Credits

Design,

Joshua Kramer

Title,

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Joshua Kramer

Digital Experience &
Visual Communication
Design