Dell, Inc.

Branding & Marketing

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About

In establishing the first-ever global brand team in the company's 26-year history, we set out to create a simplified identity that was more honest and open. We also were able to streamline the creative network that is unified under our team's global guidance rather than the 800+ agencies before the teams' existence. In the end, we ended up with a thoughtfully crafted product and service offering that speaks with a single voice across all regions.

Credits

Design Director,

Tommy Lynn

Creative Director,

Noel Barnes

Assoc. Creative Director,

Joshua Kramer

Sr. Art Director,

Megan Stöhr

Agency Support,

SY Partners

Joshua Kramer

Digital Experience &
Visual Communication
Design