Dell, Inc.

Branding & Marketing

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About

In establishing the first-ever global brand team in the company's 26-year history, we set out to create a simplified identity that was more honest and open. We also were able to streamline the creative network that is unified under our team's global guidance rather than the 800+ agencies before the teams' existence. In the end, we ended up with a thoughtfully crafted product and service offering that speaks with a single voice across all regions.

Credits

Design Director,

Tommy Lynn

Creative Director,

Noel Barnes

Assoc. Creative Director,

Joshua Kramer

Sr. Art Director,

Megan Stöhr

Agency Support,

SY Partners

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Joshua Kramer

Digital experiences
Branding & Marketing
Design transformation

Portland, Oregon, U.S.A.

©2024 Joshua Kramer. All Rights Reserved.