Ideology

Listen, understand, and iterate.

Overview

I am Joshua, and I'm a multi-disciplined designer focusing on branding and digital products. My experience includes work for both agencies and in-house teams at Fortune 500 companies. It's at these places where I have created identities, packaging, campaigns, digital experiences, advertising, and numerous kinds of communications. I also have an interest in finding ways to bridge the gap between the efforts of Marketing and Product teams as both sides become more reliant on one another as the discipline of design evolves in the market place.

Most of all, I enjoy crafting powerful brands, thoughtful design languages, and delightful user interfaces. I also thoroughly fight for smart grid systems, always being empathetic toward the user, diverse and unified teams, and learning something new from those around me.

My design interests include lifestyle, sports, nature, adventure, entertainment, music, and technology brands.

Finally, I implore everyone to check all egos at the door. The more we work together with open minds, the stronger the solutions, and the better the world becomes.

I am located in Portland, Oregon, and work with people across the world.

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Services

Advertising
Art Direction
Branding
Brand Strategy
Consultancy
Concepts

Commercials
Digital Product
Editorial
Environment
Exhibition
Film & Video

Identity
Illustration
Mentoring
Naming
OOH
Packaging

Photography
Print
Strategy
Website Design

Experience

Professional

IBM

Design Team Lead

• Multi-Cloud Management Platform
• Watson Data Platform
• IBM Security
2015–Present

DELL

Associate Creative Director

• Dell Blue Agency
• Global Brand Creative
2010–2015

AUSTIN MONTHLY MAGAZINE

Associate Art Director

2008–2010

RE/MAX CAPITAL  CITY

Senior Designer

2006–2008

MARC ENGLISH DESIGN

Design Associate

2005–2006

Community

AIGA AUSTIN

Vice President

2013–2015

PECHA KUCHA AUSTIN

Curatorial Board Member

2012–2014

CREATIVE WORKERS UNION

Co-Creator

2009–2013

Résumé

View a comprehensive list of experience, roles, and skills, or to make a connection, view my full résumé located online.

Recommendations

Joshua is the kind of designer and teammate that makes going to work a blast. Not only does Joshua have the visual design chops and have time and time again delivered on that, he is also a great teammate. I've seen Joshua give constructive feedback in such a helpful way that designers take that feedback enthusiastically and expand on it. Needless to say, it's been a pleasure working with him.

TINA L. ZENG

Design Lead and UX Designer, IBM

First and foremost Josh is a great dude and we're still buds! He then layers on top of that an inspiring creative vision and airtight design skills to really sweeten the deal. When we worked together he saw the team through many challenging projects and tight timelines, never losing his cool or losing track of the larger program/objective. His ability to distill design language into clients/laymen's terms is really impressive and something I strive towards.

I loved working with Josh and am hankering for a chance to work with him again.

CAMERON FRANTZ

Design Manager, Snap Inc.

I've had the pleasure of working on the same team as Joshua for the past year and a half. He not only brings amazing talent to the table, but he always manages to put a smile on your face. He is a wonderful team player and is always willing to help out other teammates when needed. I would consider Joshua to be one of the most talented designers I've ever worked with. I've learned a lot from him and truly appreciated his expertise. Joshua would be a fantastic addition to any team.

AMANDA HUGHES

Senior Product Designer, GitLab Inc.

I worked with Joshua at Dell (in my capacity as a manager and creative director) in a number of different brand and marketing roles over a period of several years. Joshua is a powerhouse creative with focused energy for design and problem-solving that is hard to beat. He is a tireless advocate for design in the local community and a true networking force. I wouldn't hesitate to recommend him as a passionate team-player and thoughtful creative asset.

NOEL BARNES

Creative Director, SunPower Corporation

While working in Dell's Global Brand Creative team I had the honor of learning from and collaborating with Joshua on multiple tracks of design and campaign projects.

The immediate attributes that come to mind regarding Joshua's work ethic are discipline, integrity, consistency, and focus. His rigor and high expectations for craft and quality don't stop at the baseline grid; his hygiene for eloquent client presentations set the tone for the rest of the team as well. Joshua is an individual I would happily work with again — his professionalism is equally balanced by his calm and collected team player spirit.

Outside of the workplace, Joshua's affinity for his friends, family, and cats simply makes him a pretty stellar person to have in your orbit.

ANDREW VAN HYFTE

Senior Visual Designer, Frog

Joshua and I worked together as collaborators on several complex product design projects for the Watson Data Platform. He was leading visual design for the platform while I was focusing on UX design for a few new big data tools. Working under his leadership was a ton of fun and one of the best learning experiences I've ever had.

Getting to know Joshua personally and learning from his many years of design expertise was like taking a masterclass in design theory, organizational management and just being a good person. He has a strong vision for how design, engineering and product teams should work together and does everything in his power to make that vision a reality. He relentlessly pursues simplicity in the face of complex requirements, coaches teams to elevate their design craft and was instrumental in developing coherent visual design systems that scale well.

But as good as he is at his job (and he is very good), he's even better at making you feel understood, valued and supported as a teammate. I still have no idea how he does it, but somehow he uses his dry sense of humor (and devastatingly bad dad jokes) to encourage our team to take ourselves less seriously, loosen up and enjoy the time we get to spend together. He reminds me every day what a privilege it is to be in this industry and how fun coming into work should be.

McKENZIE CARLILE

Interaction Designer, Google
Website Credits

Typography

FF BAU

A grotesque sans-serif typeface designed by Christian Schwartz and released through FontFont in 2002. The design was inspired by the late nineteenth century grotesques from German foundry Schelter & Giesecke.

FARNHAM

A serif typeface designed by Christian Schwartz and released through Font Bureau in 2004. The design was inspired by the work of eighteenth-century German punchcutter Joan Michaël Fleischman and features ball terminals and prominent angular serifs.

Photography

SHANNA KRAMER

Shanna is a lifestyle and nature photographer located in Portland, Oregon. She enjoys capturing ordinary things in extraordinary ways.

She is also my lovely wife who puts up with all my indecisions and stupid ideas.