Rapid Innovation:
OXO Featuring Dell Precision

CONCEPT STRATEGY  |  VISUAL DIRECTION  |  VISUAL DESIGN

Dell impacts customers in many industries. This a customer story focusing on how Dell technology helps our customer, New York product design company, OXO, achieve Rapid Product Development with the support of Dell Precision workstations and SolidWorks™.

My team was responsible for creating all aspects of the campaign. From identifying the proper customer partner, concepting video and photo storyboards, conducting employee interviews, as well as talent scouting.

From there, we took our team to New York City to scout the location, photograph, film and record all materials needed for the campaign. After the completed week long shoot, our team then produced all the final creative materials.

Creative Director: Tommy Lynn
Assoc. Creative Director: Noel Barnes
Art Director: Joshua Kramer
Design: Renee Belino
Copy: John Gorman
Still Photography: Adran Matte
Video Director: Sam Akina
Executive Producer: Christie Tomich
Producer: Jules Jones
Director of Photography: Gabriel Bienczycki
1st Assistant Camera: Bongani Miambo
Sound Engineer: Andi Parmelee
Co-Executive Producer: Media Agents
Video Production: Attackships On Fire

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