Hardin Typeface

Design: Joshua Kramer

A self-initiated project, I wanted to create a display typeface that is both minimal and ornate. Using my small home town of Iowa Falls as the concept I noted the weathered signage found on the old gas tations, mainstreet buildings and silos that dot the surrounding farm land.

It's no surprise that the final product ended up with a retro feel. Starting with a simple thin mono-weight letterform, I then built out it's alternate weights around the central line, almost like a sturdy pair of overals or snow pants