Design Director: David Eiben
Assoc. Creative Director: Joshua Kramer
Copy: Peter Hofstad
Executive Producer: Christie Tomich
Producer: Camille Chambers

Director: Joe Nicolosi
Director of Photography: Ellie Fenton
Photography Exectutive Producer: Rachael Daniel
Photography Producer: Matt Kuhles

Done while employed at Dell, Inc.

Dell wanted to let its Small to Medium Business customers know that a large enterprise still understood their needs. Through our research, we found the biggest pain point held by these business owners focused on the inability to keep their technology devices current and serviced thus leading to technology failures and ultimately unproductive employees. downtime, how it's caused and who it effects. Because this subject mater is not so optimistic, we decided to inject a bit of comic relief to make the campaign more approachable.