Design Director: David Eiben
Assoc. Creative Director: Joshua Kramer
Copy: Peter Hofstad
Executive Producer: Christie Tomich
Producer: Camille Chambers

Director: Joe Nicolosi
Director of Photography: Ellie Fenton
Photography Exectutive Producer: Rachael Daniel
Photography Producer: Matt Kuhles


Done while employed at Dell, Inc.

Wanting to turn its attention to the Small to Medium Business market which it neglected, Dell wanted to let it's customers know that a large enterprise still understood their needs. Through our research, we found the biggest pain point held by these business owners focused on the inability to keep their technology devices current and serviced thus leading to technology failures and ultimately unproductive employees.

Our concept focuses on down time, how it's caused and who it effects. Because this subject mater is not so optimistic, we decided to inject a bit of comic relief to make the campaign more approachable.