Intelligently Tough

Design Director: Tommy Lynn
Creative Director: Noel Barnes
Assoc. Creative Director: Joshua Kramer
Art Direction: Paige Gregory
Copy: Peter Hofstad
Executive Producer: Christie Tomich
Producer: Camille Chambers

Director: Matt Chauncey
Producer: Matt Kuhles
Photography:
Adran Matte


Done while employed at Dell, Inc.

The Latitude 12" Rugged Extreme is the first “rugged” classified tablet release by Dell. With a durable chassis that has undergone extensive military-grade (MIL-STD 810G) testing, this laptop allows the user to complete even the toughest job. I was responsible for leading the team in creating the campaign for its initial launch. Our goal was to showcase the sun-up to sun-down versatility of the product, whether it be working in the heat of the steel shop or the harsh outdoor conditions.

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Fire & Ice

PHOTOGRAPHY

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