Dell Latitude 12 Rugged Tablet

For some users, having a reliable laptop is more than an advantage, it can be the difference between life and death. When they need technology they can count on in the most extreme conditions–hot or cold, wet or dry, rain or shine, the Latitude Rugged is the machine that never lets them down.

As the lead for this project, I lead the team from the concepting phase all the way through doing a simultaneous photo and video shoot in various locations around Alaska including at the top of a glacier. When we say this laptop can go anywhere and do anything, we wanted to prove it.

Creative Director: Noel Barnes
Assoc. Creative Director: Joshua Kramer
Photography: Adran Matte
Copy: Peter Hofstad

Done while at Dell.