Alienware is one of the most successful gaming brands on the market. A little different and always one of the most powerful rigs you pull straight out of the box, the Alienware brand sets itself apart not only from the rest of the Dell computer line-up, but also that of any of its competitors. This brand isn't scared to rub a little salt in your wound or to camp on all unsuspecting noobs.
As lead art director for the Alienware campaigns, we went back to the basics of gaming... dominate your opponent and do it with a little attitude. Below are artifacts from three selected campaigns: our “back to school” campaign, the new Alienware Gaming console campaign, and our gaming laptop with portable graphics amplifier campaign.