Rapid Prototyping with OXO


When speed-to-market means coming in first, businesses must be able to ideate, build prototypes, and make final decisions with confidence. That's why it's important to trust the computers that run your business. OXO, the world-renowned manufacturer of kitchen utensils, office supplies, and housewares uses Dell to explore new products and to quickly ideate and craft their products.

As the lead for this project, I lead the team from the concepting phase all the way through doing a simultaneous photo and video shoot.

Creative Director: Noel Barnes
Assoc. Creative Director: Joshua Kramer

Copywriter – Peter Hofstad
Directed and Edited by Sam Akina
Produced by Jules Jones
Director of Photography Gabriel Bienczycki
1st Assistant Camera Bongani Mlambo
Sound engineer and 2nd Assistant Camera Andi Parmelee
Executive Producer Christie Tomich

Co-executive producer: Media Agents:
Production Company:Attackships On Fire
 Photography – Adran Matte

Done while at Dell.